Now Playing: The How-To Series

S2 Trailer

Keepers of The Edge

Welcome to Season 2: The How To Series.

Now Playing: The How-To Series

S2E1

For The Love of God, What is Branding?

Part 1 of 4 – Why branding matters more than ever.

Now Playing: The How-To Series

S2E2

Brand is Everything

Part 2 of 4 - Why your brand means everything to your business.

Get Better at Branding

Brand Edge Season 2 presents Blade’s perspective on modern branding, as presented by Wayne S. Roberts, in a series of four episodes filmed at Dickies Workwear Global Partners Conference held in Montreal, May 2016. Additional episodes feature case studies of Blade success stories with key takeaways you can act on to improve your approach to branding and advertising.

S2 Trailer | Keepers of The Edge

S2 Trailer

Keepers of The Edge

Welcome to Season 2: The How To Series.

Duration: 0:46

Watch Now

S2E1 | For The Love of God, What is Branding?

S2E1

For The Love of God, What is Branding?

Part 1 of 4 – Why branding matters more than ever.

Duration: 4:55

Watch Now

S2E2 | Brand is Everything

S2E2

Brand is Everything

Part 2 of 4 - Why your brand means everything to your business.

Duration: 2:55

Watch Now

S2E3 | Your Brand is a Community

S2E3

Your Brand is a Community

Part 3 of 4 - The power and relevance of Blade’s Brand Community Perspective.

Duration: 7:00

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S2E4 | The Virtuous Circle of Your Ecosystem

S2E4

The Virtuous Circle of Your Ecosystem

Part 4 of 4 - Blade's Ecosystem Approach will build your brand community.

Duration: 5:35

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S2E5 | Moving Up? Don't Screw This Up!

S2E5

Moving Up? Don't Screw This Up!

Key insights on moving up to a new level of success.

Duration: 1:56

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S2E6 | Starting Up? You Get One Shot!

S2E6

Starting Up? You Get One Shot!

What it takes to get it right the first time when you're starting up.

Duration: 1:45

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S2E7 | Digital Do or Die

S2E7

Digital Do or Die

Make sure you download our Digital Advertising whitepaper featured in this episode.

Duration: 0:56

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Coming Soon