Now Playing: The How-To Series

S2 Trailer

Keepers of The Edge

Welcome to Season 2: The How To Series.

Now Playing: The How-To Series

S2E1

For The Love of God, What is Branding?

Part 1 of 4 – Why branding matters more than ever.

Now Playing: The How-To Series

S2E2

Brand is Everything

Part 2 of 4 - Why your brand means everything to your business.

In Depth Interviews on Modern Branding

Brand Edge Season 1 features 12 interview episodes with a wide variety of guests who explore insights on branding with host Wayne S. Roberts.

S1E1 | Faith

S1E1

Faith

Series Creator Wayne S. Roberts introduces Brand Edge. And yes, he’s going to Hell.

Watch Now

S1E2 | Fire!

S1E2

Fire!

Karen O’Donnell shares stories about branding, motion pictures, and firefighters.

Watch Now

S1E3 | Blue Balls

S1E3

Blue Balls

Glenn Gingerich talks about what the Toronto Maple Leafs brand is doing right.

Watch Now

S1E4 | Patriot

S1E4

Patriot

We are Canadian… what does that mean? David Sparrow explains.

Watch Now

S1E5 | Sex Ed

S1E5

Sex Ed

We get some 1-on-1 time with Prof. David Soberman, which we believe earns us an Honours in Branding.

Watch Now

S1E6 | Goog

S1E6

Goog

Our own Patrick McGovern talks about the almighty Google and how big brands strategically use it.

Watch Now

S1E7 | Die!

S1E7

Die!

Dave Boire discusses how he survived his business and brand’s near-death experience.

Watch Now

S1E8 | Faux Pas

S1E8

Faux Pas

Our own Joshua Murray shares his insights on social media and branding. Hint: It’s not all smiles and selfies.

Watch Now

S1E9 | Boom!

S1E9

Boom!

Anne Grant talks about personal brand reinvention, including her own from nurse to lawyer.

Watch Now

S1E10 | Party On!

S1E10

Party On!

An original Mad Man, David Van Fleet joins the party with his take on the importance of ad awards.

Watch Now

S1E11 | Real Wrong

S1E11

Real Wrong

Is there space for branding in the condo market? Ani Bogovic answers.

Watch Now

S1E12 | F**K

S1E12

F**K

Toronto Blues Society co-founder Derek Andrews teaches us new tricks to prevent the branding blues.

Watch Now