The Leafs Suck. So What? Sports authority Glenn Gingerich schools us on the branding principals that have kept the fine people of Toronto loyal to the Leafs despite the team’s dreadful record year after year ... after year after year... after... you get the idea. WATCH NOW
Glenn is a life-long sports authority whose grasp of both the business and fan phenomenon of sports is unmatched. His career spans over three decades in print and broadcast sports journalism with stints at CKFM radio, the Fan590 and TSN.