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What the Hell is Brand Edge, and Why? This introduction to Blade’s web series, from executive producer Wayne S. Roberts, lays out the reasons why the series was created. The lure of Fame and fortune is not the key motivator. But helping Canadian businesses to compete more effectively in a global economy is. WATCH NOW

Guest: Wayne

Wayne S. Roberts is a principal and chief creative director at Blade Creative Branding. He brings nearly 25 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His commitment to straight talk and building collaborative relationships with clients is a defining characteristic of Blade Creative Branding, the agency he founded in 1991.