Branding Blues. We talk with Derek Andrews, co-founder of the Toronto Blues Society and a passionate advocate of the genre to learn some lessons about how to leverage a brand’s heritage to keep it relevant and thriving, even when it’s no longer topping the charts. WATCH NOW
Derek Andrews is a founding member of the Toronto Blues Society. He is also board chair of the Society and executive producer of the Women’s Blues Revue, the Blues Summit and the Maple Blues Awards.