Higher Learning on Branding. Professor David Soberman, of the Rotman School of Management, shares his educated perspectives on what branding is all about, where it’s headed and how you can benefit from doing a better job of it. Think of this as a mini MBA, for free. WATCH NOW
David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing with the Rotman School of Management at the University of Toronto. He joined the Rotman School in 2008 and holds a Ph.D. in Management from the University of Toronto.